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Automate WhatsApp with Zapier and Whatsable

Send template messages, schedule follow-ups, and reply without templates when customers write back. Build multi-step Zaps that stop when a lead responds.

Capabilities

What you can do with Whatsable

  • Trigger WhatsApp from any Zapier app (forms, CRMs, spreadsheets, ads)
  • Send approved templates with dynamic variables
  • Delay steps and branch Zaps based on delivery or reply events
  • Schedule a follow-up that sends only if the contact does not reply within your chosen window.
  • Run Zaps when customers reply on WhatsApp (incoming message trigger)
Use cases

Real workflows teams run today

Appointment confirmation

A Calendly booking fires a Zap. Whatsable sends a utility template with the customer's name, date, and time. A second delayed step sends a reminder 24 hours before the appointment if they have not replied.

Outcome: Higher show-up rates without manual texting.

Facebook Lead Ads to WhatsApp

Facebook Lead Ads creates a lead in Zapier. Whatsable sends an instant welcome template, then schedules a follow-up in 48 hours only if the lead has not replied.

Outcome: Leads get a WhatsApp touch within seconds of the form submit.

AI reply routing

An incoming WhatsApp message triggers a Zap. Claude or OpenAI drafts a reply context from the thread, then Whatsable sends a non-template reply to the same number.

Outcome: Conversational automation without rebuilding templates for every message.

Examples

Triggers, parameters, and patterns

Concrete fields you can map in automation tools or cite in your own docs.

Delayed appointment reminder Zap

Use a Delay step between the booking trigger and the reminder send. Whatsable only schedules the reminder if Zapier conditions show no inbound reply.

TriggerCalendly: Invitee Created

ParameterTypeDescriptionExample
template_idstringApproved WhatsApp template ID in Whatsableappointment_reminder_v2
body_1stringFirst template variable (customer name)Elena
body_2stringSecond template variable (appointment time)Saturday 2:00 PM
delay_hoursnumberZapier Delay before reminder step24
Setup

Get connected in minutes

  1. 1Create a Whatsable account and connect your WhatsApp Business number.
  2. 2Accept the Whatsable private app invite in Zapier and paste your API key.
  3. 3Create a Zap with your trigger app, add a Whatsable action (send template or schedule message), and map variables.
  4. 4Add a Delay step and a second Whatsable action for follow-up if no reply.
  5. 5Turn the Zap on and send a test from Zapier's test panel.
FAQ

Common questions

Outbound first contact usually requires an approved template. When a customer replies, Whatsable can send non-template messages inside the 24-hour session window.

Yes. Pair delayed Whatsable steps with filters or Paths that check for inbound messages before the follow-up fires.

Run Zapier and WhatsApp together

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